Start your own BLOG

What is a Blog?

The term «blog» comes from combining the words «web» and «log». The techo-geeks that created the first «web logs» coined the term «weblog», which ultimately evolved into the term «blog».


A blog can be used for a wide range of purposes:

  • To build brand awareness for a person, product, service, or company.
  • To enhance company’s overall customer service and interaction with clients and customers.
  • To offer a forum for providing technical support.
  • To educate customers about the company, its products, and/or its services.
  • As a powerful marketing, promotional, or public relations tool.
  • To showcase and compare a especific product with competing products.

It all starts with a great idea

A successful blog must have four main features:

  1. A steady stream of original, interesting, informative, engaging, and/or entertaining content.
  2. A large and ever-growing audience.
  3. One or more reliable revenue sources.
  4. It should be synergistic with all of your other online activities, including what you do via your website, Facebook page, Twitter feed, and/or YouTube channel.

Choosing a Profitable Topic

You must consider public interest, your knowledge of the topic, its longevity, and the audience’s interest in it. It’s also important to look at your competition and develop a way to deliver content that’s different, better, amb more engaging that you competition.

  • Who’s the audience for the topic?
  • Does the topic have long-term appeal?
  • How large is the target audience for the topic?
  • How much competition is there based on your topic?
  • What will you do differently to make your content more appealing, engaging, entertaining, or interactive?

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«Be ambitious. Be creative. Be innovative. But, most important, be you!»


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